The Philia logo: The power of symbols
Because an image speaks more than words, the Philia logo is above all the expression of 4 strong messages, which find their resonance through the strength of symbols. Through its curves and crossings, the Philia logo offers a possibility of reading and interpretation.
The Philia logo, with its intertwining curves, reflects our passion for innovative design that transcends classic norms.
First of all, it is the evocation of the red thread of destiny, or the legend of Soul Mates, very widespread on the Asian continent (China, Japan, South East Asia). This legend states that a red thread links two Beings together. Thus, soul mates, twin flames, people destined to love each other are connected by an indestructible red thread... An invisible red thread connects those who are destined to meet, regardless of time, place or circumstances. The thread may stretch or tangle, but it will never break.
Then this network of curves is itself diverted into the shape of open hearts to express the ultimate sentimental and emotional bonds: humanism, hospitality and absolute friendship. This design also expresses a love for style and an obsession with visual harmony. The choice to leave them open is to evoke the idea that Philia is a love of openness and generosity, giving free rein to the freedom of each person.
The logo also incorporates the infinity symbol, representing eternity. This choice highlights the timelessness and durability of our jewelry, evoking a fashion that spans the ages without ever losing its relevance. Our creations, designed to stand the test of time, are distinguished by their exceptional quality and unique design. They embody original elegance and modern sophistication.
In the center the diamond, an emblematic geometric figure, the diamond has crossed the centuries, carving out a place of choice in art and jewelry. Used in various fields such as architecture, fashion and fine arts, it symbolizes transmission, cycle, sharing and exchange.
For our jewelry, the diamond represents much more than a simple geometric shape. It embodies perfection and harmony, values dear to our brand. By incorporating the diamond into our designs, we not only celebrate the historical heritage of this shape, but we also affirm our commitment to creating timeless and meaningful pieces.