Our purpose
Why ?
Building one's heritage, bequeathing one's roots, reconnecting memory to the past so that the present draws a better future, sheltered from the erosive power of the world and of history.
Philia's raison d'être is to summon, engrave, immortalize and transmit history, personal and universal, striking but unspeakable memories, intimate and collective memory, cultural and fundamental values, so that our children, future generations , continue to defend the beauty of the world and protect the fragility of freedom as a sacred heritage.
How ?
Like a smuggler, a weaver of threads and invisible memories, Philia's mission is to take her followers on board in a haven of peace, zen and warm, a temple populated by countless treasures, to create precious jewels there, like a book of memories, all engraved in the memory of its founders, whom their exodus from South East Asia and their life in France has not erased.
Driven by this double culture, Philia proudly inscribes the identity of its brand of "high-fancy" jewelry, in silver and gold-plated, in its Asian and Western roots, by making these 2 anchors dialogue and resonate in unison. Philia is an ode to freedom, to humanity, so many times muzzled, a poetic celebration of her Asian roots, just as much as a hymn to youth that she addresses to all generations, so that they perpetuate and in turn seize memory and history to better build the world of tomorrow.
The Philia jewel represents much more than a beautiful aesthetic and ornamental object, it is a memory that we transmit, a part of the memory that we safeguard and bring to life, a militant act, a duty to remember, which carries loud and clear the roots of Southeast Asia and the "Enlightenment" of the West.